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A Butter Ad That Will Get You To Eat More Vegetables

Those northern Europeans are serious about their butter; many countries typically leave in more fat than we do in the U.S. Some would argue that makes for a better product.

But butter, and all that fat in it, is turning into enemy No. 1 in the fight against obesity. Denmark, for one, has become the first country in the world to tax butter and other sources of saturated fat.

So if you’re a Danish butter company, it’s probably a wise move to downplay butter’s centrality at dinnertime. That’s exactly what Lurpak has done in this ad for the U.K. market, featuring its new “lightest” spreadable butter.

— Eliza Barclay

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    kitchen and cook!
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